The Facebook Era: A New Relationship with Your Clients
Millions of people are currently using Facebook and other social network sites. Connecting with friends and love ones is getting easy as long as you know what youíre doing. Things are not that different if youíre trying to reach potential clients. There are lots of businesses have benefited from using Facebook. Well, you maybe missing a lot of chance to establish a good relationship with your prospects if you donít have a Facebook account yet.
There is a book called ĎThe Facebook Eraí will teach you the techniques and concepts to connect with customers. It is very easy to build up a good relationship with customers, even youíre in the field of consulting business, flowers, selling cars, or gift baskets. You can get the benefit and enjoy from using the social network.
How does facebook affect business side?
Compare to other social networks, Facebook is still on the lead. Social networks have a great impact on a businessí customer service, sales, collaboration, marketing, innovation, recruiting etc. Establishing a brand is really easy especially when youíre using social media for customer support, direct feedback, and engagement.
Using the latest technology can help you promoting your products and services. With over 500 million active users, Facebook is definitely the new era when it comes to marketing the business. If you can use this medium properly, you can tap on a large number of potential clients. You can use some facebook network statistics to filter your target clients and take the right business strategy. It would be better if you donít focus too much on a heavy-handed pitch because this can affect your relationship with customers.
Instead of bombarding your clients with sales pitches, here are some things that you can do:
1. Create your own fan page.
You need to know that Facebook members use this network for connecting with family and friends, NOT for businesses use. For businesses, you have to set up fan pages but not personal account. Such fan pages will not have a list of friends and status updates. Yet, you are allowed to maintain your fan list to keep their record. You'd better create a catchy name for your fan page in order to attract more protential clients.
2. Promote the business.
On your page, you can promote business events and this will be visible on your fanís pages. Also, you can join some facebook promotion programmes to increase your exposure. When your fans click on it, they will be redirected to your business website.
3. Keep updating.
You can take care the relationship between you and your customer with the aid of Facebook. You can easily share your updated product status to your fans in your own page. Also, make sure that you update the page regularly by posting customer testimonials, photos, logos, and videos.
It is never too late to educate yourself! Let's create a Facebook fan page right now!